VisitScotland is hosting a series of bitesize webinars uncovering trends, insights and opportunities in various markets, with the upcoming webinars covering Australia, and Europe.
Australia Market Update
Date: Thursday, 6 August 2026
Time: 2:00 PM - 2:30 PM
A refreshed overview of the Australian market, including updated trends, traveller preferences and effective marketing channels. Gain practical insights and examples to help you engage this audience and maximise opportunities in the year ahead.
Europe Market Update
Date: Thursday, 20 August 2026
Time: 2:00 PM - 2:30 PM
A refreshed look at key European market data, evolving visitor behaviour and channels that convert. Learn what's changed in the past year, with practical insights and real-world intelligence to help you better target and attract European visitors.